A New Color (The RICE Tower Fl.2)

A New Color is a specialist hair-color salon in the heart of Phaya Thai, Bangkok, located on the 2nd floor of The Rice building. Its signature is using 100% L’Oréal products and Dyson dryers to deliver a premium experience at every step. Click to see reviews and prices!

Specialist hair color studio downtown — “Not just a color… it’s your signature.”

If you’re looking for a color-first salon that truly understands shade, personal preferences, and meticulous technique, A New Color is the Hair Color Studio to know. It’s on Level 2 of The Rice (Phahonyothin), Phaya Thai — a super central location with easy access — perfect for both everyday clients and fashion-forward guests.

100% L’Oréal Professionnel products are used in every step for trusted quality, safety, and precise, lasting shades. Paired with high-end tools like the Dyson hair dryer, your hair is protected while you enjoy a premium service experience. More than “just coloring,” the team designs a personalized signature hue that harmonizes with your skin tone, facial features, and lifestyle.

With color-specialist stylists, you’ll get advice from shade selection and application techniques to aftercare — even long-term tone planning that suits your personality. A New Color isn’t just a salon; it’s your personal color lab. If you’re wondering about A New Color prices or how good A New Color is, this is the right answer for distinctive, you-first color.

Highlights of A New Color

• Color-focused expertise — bespoke shade design for every individual
• 100% L’Oréal Professionnel — long-lasting, glossy, accurate, and safe
• High-end tools — Dyson dryers to protect hair every visit
• Versatile techniques — balayage, ombré, cool tones, warm tones, and more
• Pro consultation — skin tone, face shape, and personality analysis before coloring

Facilities at A New Color

• Premium salon chairs — comfy for longer color sessions
• Dedicated consultation zone — assess shade and hair condition before application
• Post-color care products — from L’Oréal and top salon brands
• Easy access — near BTS Phaya Thai with on-site parking

Getting to A New Color

• Address: Room F0204, 2nd Floor, The Rice Building, Phahonyothin, Phaya Thai, Bangkok 10400
• Landmark: On Phahonyothin Road near BTS Phaya Thai with a convenient building entrance
• Nearby: BTS Phaya Thai / Airport Rail Link / King Power Rangnam
• Transit: A 2–3 minute walk from BTS Phaya Thai
• Parking: Customer parking available inside the building

How to book at A New Color

Booking online via GoWabi is easy:

1. Select your service
2. Make payment
3. Receive booking confirmation via email or the GoWabi app, including shop details and contact info
4. If purchased as a coupon, please call to schedule your visit
5. If you booked a fixed time slot, no call is needed
6. Show your QR code or booking number at the salon to redeem your service

Restrictions before booking at A New Color

⚠️ Service limitations

• Scalp skin conditions or infections: If you have ringworm, severe dandruff, or open wounds on the scalp, please wait until fully healed for your safety and others’.
• History of sensitivity to hair products: Dye, conditioners, perms, or certain treatments — inform your stylist so suitable products can be selected.
• Recent injuries or inflammation around the head, face, or neck: Avoid services that could irritate or worsen the condition.
• Pregnancy: Please avoid strong-chemical services such as permanent straightening, bleaching/coloring, or perming unless advised by your doctor/stylist.
• Children under 12: Must be accompanied by a guardian during services.
• Results vary by hair condition: Always consult the stylist for tailored recommendations.

If you have any questions, please ask the staff before your service 😊

Before your visit to A New Color

Good to know

• Cannot be combined with other promotional offers
• Shop details and contact info are in your GoWabi booking (“My Purchases”) or confirmation email
• Please call at least 1 day in advance to arrange your appointment
• Arrive 15–20 minutes early to prepare for your service
• Arrivals more than 15 minutes late may shorten service time or be canceled without refund
• No-shows without notice are charged in full
• To reschedule/cancel, notify at least 24 hours in advance or full charges may apply
• Please present your QR code or booking number from your email or the GoWabi app before service
• For multi-visit services, the first appointment must be booked before the coupon expires; later visits are arranged directly with the salon and depend on availability

Cancellation & Refund Policy

• Refund Code available within 7 days of purchase (policy may vary by service — please check details before booking)
• No refunds for missed appointments without prior notice

Terms & Conditions

• Coupons must be used within the stated validity (generally around 60 days or longer from purchase; varies by service)
• Please book in advance — contact details are in your GoWabi confirmation or “My Bookings”
• Coupons are not exchangeable for cash and cannot be combined with other promotions
• Please present your QR code or booking number from your email or the GoWabi app before service

Why choose A New Color

Because A New Color is more than a typical color salon — it’s a shade-design studio creating a one-of-a-kind identity for every client. With careful attention to detail, diverse color techniques, and high-quality products from L’Oréal plus Dyson tools for a premium touch, you’ll see the difference. Unsure if A New Color prices are worth it, or if A New Color is good? Book and experience it yourself — you’ll understand that “Not Just a Color. It’s a Signature.” is the real deal.